Chiropractic Unity has a New Home

This blog has been move to its new home at:
http://www.ChiroUnity.com

Talk to you soon!

Principled Chiropractic

Those that practice chiropractic based on the principles laid out by Dr. D D Palmer and refined by Dr. B J Palmer are very fortunate. You are a special group of individuals, unique in the world today. You understand that the body is a self healing, self regulating system. You are aware that health is the result of the proper care of the human body and that there is nothing that can be put in from the outside that will cause health to "happen". It must be achieved by building a healthy body from the inside out.

Chiropractic is centered on primary two facts:

1) nerve interference is a possible causal factor in all health challenges

2) labeling symptoms as diseases and treating those symptoms with chemicals and surgery is misguided.

For too long, chiropractors have defended the former while neglecting the latter. Defending the efficacy of subluxation correction has left little time to focus on this other basic principle of chiropractic: treating symptoms rather than cause is misguided. The growing body of evidence has proven that disease care does not equal health. The current “health care” crisis has brought this to everyone’s attention. Costs are skyrocketing, while quality of life is sinking for millions of Americans.

Principled chiropractic is a precious gift. Combined with rational information regarding the other necessary components of a healthy lifestyle, principled chiropractic has the capability to enhance the lives of millions more than are presently served. The www.YourSpine.com initiative serves to marry the life enhancing benefits of regular chiropractic care with information that supports the second principle of chiropractic: labeling symptoms as diseases and treating those symptoms with chemicals and surgery is misguided

For the first time in history, a world class healthcare PR firm, FK Health, is about to launch our initiative to inform the public why the care or their spine is important to ensure proper communication between the brain and every cell, tissue and organ of the body. In the near future, we will also present information detailing the other components necessary for proper cellular function.

Health is a result of proper cellular function. It really is that simple. Disease is the result of abnormal cell function. The brain controls and regulates, through the nerve system, all cellular function in the body. Chiropractic adjustments remove any impediment to this communication. But it takes more than just adjustments to achieve proper cellular function. It requires a diet of natural, healthy, nutrient rich food, clean pure water, regular exercise, normal sleep and emotional, spiritual health. You cannot deliver any of these things with an adjustment and they certainly don’t come in a pill or capsule.

What is possible is to give practice members compelling reasons why they require all of the aforementioned to achieve health. We can provide clear rational evidence that all of these are required components of a healthy lifestyle, the Chiropractic Lifestyle, where practice members are active participants in their own health care future. Sufficient data and supporting evidence exists. All we need do is embrace it, and explain that this has been the chiropractic way for 112 years. Reflect back on the list and you will notice that none of these requisites can be patented or monopolized. They all require the active, ongoing participation of the health seeker. None can be used to funnel billions of dollars of wealth to one monopolistic group, like the pharmaceutical/medical cartel or industrialized food and beverage production groups.

The current state of industrialized food and medicine is the largest threat to the health of modern citizens. The required diet of natural, healthy, nutrient rich food has been replaced by a chemical cocktail of additives, preservatives, and processing that bears little resemblance to the food of our ancestors. Fluoridated and chlorinated water has replaced the clean pure water which had sustained life for the last 6 million years. We are the most sedentary humans that have ever existed, stressed to our limits and devoid of the emotional and spiritual blessings of living in peace and harmony with our neighbors and our planet.

Principled chiropractic and the fundamental truths which it represents combined and aligned with the other facets of the Chiropractic Lifestyle offer much needed healing to a wounded people. The opposite of industrialized food and medicine is natural food and health care as clearly as war is the opposite of peace. Perhaps with less of the former, we can have more of the latter.

Chiropractic is natural healthcare. Isn’t it time that healthcare consumers equate chiropractic care with the other facets of health: a diet of natural, healthy, nutrient rich food, clean pure water, regular exercise, normal sleep and emotional, spiritual health? And isn’t is time you are recognized as the world’s foremost authority on natural healthcare?

Bashing Chiropractic is Part of PT Curriculum

Dr. Bill Kinsinger, the MD behind the Necks911 campaign and a fellow who claims credit for derailing the FSU chiropractic college effort is being invited to deliver his anti-chiropractic rhetoric to paying audiences as part of the continuing education program of the University of Oklahoma, Department of Rehabilitation Sciences and the Oklahoma Physical Therapy Association continuing education program. The video is viewable here:
http://ph-ms.ouhsc.edu/ah/rehab/kinsinger.wmv

The video was produced by the Board of Regents of the University of Oklahoma. The event description and brochure can be found here:
http://www.ah.ouhsc.edu/rehab/continuing_education.asp

The video of the presentation is now being used to educate the future doctors of physical therapy who will soon begin to graduate from more than 187 doctorate physical therapy degree programs in the US. The curricular use is described here:
http://blog.myphysicaltherapyspace.com/2008/03/extra-extra-the.html

Clearly the Neck911 leader is finding wide acceptance. This type of malicious, slanderous assault on the chiropractic profession delivered by a medical doctor to medical doctors is a possible violation of the AMA antitrust settlement which resulted from the Wilke v. AMA trial.

Chiropractic America has taken up the legal challenge to defend chiropractic in the past (Chiropractic America v. LaVecchia and Chiropractic Alliance of New Jersey v. Parisi), and prevailed in each of these cases. But we have since resolved to focus all of our efforts on public relations and advocacy and to leave the legal challenges to the organizations within the profession which are better suited to deal with legal and legislative issues.

We are grateful to all of those who are helping us to make chiropractic part of the American public’s thought process. As we grow, so does our ability to spread the word on our members’ behalf and give chiropractic its deserved place in the hearts and minds of the American people. The best defense is a strong offense and we are on the offensive, spreading the chiropractic message.

Chiropractic: The Brand

Chiropractic as a brand has broad appeal to a wide segment of the population. Let us look at what chiropractic really is. Chiropractors represent a unique group of individuals who look at health as the full expression of life within an individual. Chiropractic maintains that life is expressed though the mental impulses which originate in the brain. Since these mental impulses traverse our nerve system, this is where the chiropractor focuses his/her energy.

Chiropractic philosophy maintains that the innate intelligence that made the body can heal the body, as long as we don’t physically, chemically or emotionally interrupt this natural process.

Chiropractors find and correct any physical interference to this natural process. Chemical and emotion factors that interrupt normal, natural functioning of the body at the cellular level include: the American diet, heavy reliance on drugs to treat symptoms and the extreme stress that affects so many.

Chiropractic, the brand, needs to authoritatively address the chemical and emotional aspects of the subluxation. We need to speak up and be seen as the authority on all facets of the natural health care model called chiropractic. This means speaking out on issues of dangerous chemical food additives, the overuse of drugs, the contamination of the water supply, genetically modified food, industrial farming and animal production. And we must speak out in favor of prayer, meditation, personal development, life-long learning and other health promoting lifestyle choices.

In other words, chiropractic needs to reclaim the components of our message which have been usurped by the natural/organic food industry, the supplement industry, the juice industry, the exercise industry, the self-help industry, the yoga industry, the Pilates industry and the diet industry.

And we need to proudly announce to the world that avoiding those things which cause disease has been our message for the past 112 years. We salute these other health promoting industries. We support them and can advocate their use. But the message is ours.

Currently the Wellness Revolution is passing chiropractic by. Instead of leading the way, chiropractors sit on the sideline wondering how to get involved. Reflect back on the list and you will notice one thing. All of these industries have effective marketing and public relations initiatives. How about chiropractic?

The need for a professional Public Relations and Branding campaign like Chiropractic America’s www.YourSpine.com initiative and the associated public relations campaign directed by FK Health/Ogilvy PR Worldwide has never been greater.